This week I attended a sales course during the evenings. It was the best course I’ve been to in a long time,.. years, maybe even in a decade or two. Gasp! Maybe it’s the best course I’ve ever been to in my life. Maybe I should copy-paste what I just wrote into an email and send it to the teacher for his satisfaction.
Details of the course are below.
On the last day, we were sent out to the streets to sell a few objects: one small packet of balsamic tissues, one Marlboro cigarette and one extremely ugly bracelet. Now this was tough. Imagine: approaching strangers to sell something completely out of the blue, not in the adequate shop for the item, not in any shop at all. That was quite an experience. Yes it was tough, but I ended up happy with a bit of an adrenaline rush.
How did I fare?
Balsamic tissues: my target was a lady standing in front of a restaurant. The pharmaceutical part of me just outright asked her if she usually suffers from hay fever. The answer was yes. Fabulous. Would she like to buy a packet of tissues to put in her bag just in case she gets a bout of hay fever?
At that moment her husband appeared, looking all menacing to me. His body language showed that he thought I was bothering her. There I was in my high heel boots, immaculate clothes, hair and make up, trying to sell one packet of tissues in the street. They then realised that it was a confusing situation. But insisted that I would not be selling them any tissues, thank you, definitely not. Ok, then I told them it was part of a sales course and so we all had a bit of a laugh.
Marlboro cigarette: I approached two guys who were smoking and said hi. They were smoking for goodness sake, so my strategies of what to say went down the drain. Instant improvisation needed to be done.
I said that it’s obvious that they smoke, and despite the fact that they probably have more cigarettes on them, I have one cigarette, I don’t smoke myself, so I am offering it to them to buy it. Completely stupid line, I know.
Somehow, not only did I sell it, I auctioned it to them for nearly 3 times it’s price.
Extremely ugly bracelet: I bumped into two of the guys doing the course with me so we decided that we would try and sell our three ugly bracelets together. Each had a different design. We stopped two ladies walking past and declared that we were opening a jewellery shop. Would they kindly have a look at the pieces for their opinion?
They kindly did so, and their expressions showed that they thought the pieces were ugly. So they guys announced that I, who am from Singapore and am a highly distinguished jewellery designer in Asia, designed the pieces and we wanted to see the acceptance with the Spanish ladies.
Here I took the cue. I spoke in English, in a very posh and exquisite manner. I declared that they are pure silver. Each and every piece I design holds a special meaning. That one (I pointed to one) was inspired by the waves of the ocean, my love of the sea.
Their faces changed and they suddenly seemed charmed by the bracelet!
That one (I pointed to another one) was inspired by the beautiful flowers that bloom in nature. There is nothing more magical than the opening of the flowers in spring.
They picked up the bracelets and inspected them in awe.
The third bracelet was more difficult. I was going to say that I was inspired by the free love that bloomed in the 60’s. Luckily then they interrupted saying that they really need to rush because they are going to see a play in the theatre. However, the bracelets are so lovely, so could they please give them a card with the name of a website where they could perhaps be bought. They wanted to choose from the other designs. So we gave them a card (each bracelet came with a card) and thanked them for their time.
The bracelet situation actually proved just how important the presentation can be, not just the product or service itself.
Once in a while I like making clams steamed in white wine, to have as a starter before a relaxed lunch in the weekends.
1 clove garlic
1/4 cup white wine
Clean the clams by putting them in warm water with a few large tablespoons of salt. Leave for at least 10 minutes. This should make the clams expulse any sand they have inside.
Chop the garlic and parsley. Heat a few drops of olive oil in a pot or clay dish. Cook the garlic. Add the clams, parsley, white wine, white pepper. Add salt and some water if needed. Cook for about 10 minutes or until the clams are all opened and well steamed.
Drizzle with some lemon.
Have a great weekend!