The other day I watched the film The Grand Budapest Hotel. The film is well known for it’s amazing cast of actors and just how entertaining it is as such. But, being a font lover like me, at the same time I was completely marvelling over its artistry,… and also over its fonts.
All through the film I was loving the fonts, for example in the newspapers, like this one:
But there was an obvious recurring font, a main font, this one here:
I was noting it all the way through the film. Then I looked it up as soon as I could afterwards.
First I was looking in font websites, searching amongst all the slab serifs. I couldn’t find it. So after a while I directly wrote font grand budapest hotel in google. Sure enough, I’m not the only font nut on earth and plenty had already been written and documented about which font it was.
The font in question is called Archer font.
I was actually created for the magazine Martha Stewart Living – a commercial detail I was not thrilled to learn about. But hey. One has to admit it’s a cute font.
Indeed, fonts are one of my obsessions. Which was your last weird obsession?
Thank you for reading!